About the Role
This is not a campaign execution role. This is an ownership role inside Teabox’s D2C growth engine.
As the Retention Marketing Manager (WhatsApp & Email), you will own repeat revenue and customer lifetime value as a business outcome. WhatsApp and Email are not “channels” here—they are profit levers. You will design, build, and scale lifecycle systems that drive frequency, engagement, and long-term value, end to end.
Think of this role as being the Founder of Retention within Teabox.
Key Responsibilities:
Retention Strategy & Revenue Ownership
- Own retention-led revenue, repeat purchase rate, and LTV contribution from WhatsApp & Email.
- Build quarterly and monthly retention plans with clear revenue, engagement, and frequency targets.
- Identify and unlock growth levers: lifecycle timing, nudges, replenishment logic, loyalty mechanics, offers, and personalisation.
- Operate with an owner’s mindset: prioritize what moves repeat revenue, cut noise, and focus on outcomes.
Lifecycle & Automation Ownership (WhatsApp & Email)
- Own the full lifecycle strategy and execution across WhatsApp and Email.
- Design, build, and continuously optimize high-impact automated journeys, including:
- Welcome & onboarding
- Browse/cart abandonment
- Post-purchase education & usage
- Replenishment & repeat nudges
- Win-back & churn prevention
- Loyalty, VIP, and high-LTV journeys
- Ensure flows are scalable, intelligent, and increasingly self-running.
Campaign Strategy & Execution
- Plan and execute calendar-led and tactical campaigns aligned with business priorities.
- Partner with brand and content teams to maintain strong, consistent messaging.
- Ensure every communication is relevant, timely, and customer-first—not spammy or repetitive.
- Balance automation with thoughtful manual pushes when required.
Segmentation, personalization & Customer Intelligence
- Build and maintain robust customer segmentation based on:
- Purchase behavior & frequency
- Recency & engagement
- Product affinity
- Lifecycle stage & value tiers
- Drive personalization across message, timing, offers, and channel choice.
- Continuously refine segments to improve relevance and conversion.
Analytics, Testing & Optimization
- Own retention performance metrics such as:
- Open rates, CTR, and CVR
- Repeat purchase rate
- LTV and revenue contribution from retention channels
- Run structured A/B tests across copy, creatives, timing, frequency, and offers.
- Turn insights into system-level improvements, not one-off wins.
Cross-Functional Collaboration
- Work closely with performance, brand, product, tech, and data teams.
- Ensure clean data, correct tagging, and reliable lifecycle execution.
- Align retention journeys with inventory, product drops, and brand priorities.
What Success Looks Like
- Retention becomes a meaningful and growing revenue engine, not an afterthought.
- Clear improvement in repeat purchase rate, frequency, and LTV.
- Well-structured lifecycle systems running with minimal manual intervention.
- Strong insight loop guiding smarter campaigns and automation decisions.
- Customers feel understood, not marketed to.
Must-Have Traits & Experience
- 3–6 years of experience in Retention / Lifecycle / CRM Marketing (D2C preferred).
- Strong hands-on experience with WhatsApp and Email automation platforms.
- Proven ability to scale lifecycle journeys that drive repeat revenue.
- Deep understanding of Indian D2C consumer behavior.
- Comfortable working with data, dashboards, and experimentation.
- High ownership mindset: “Retention is my business.”
Good to Have
- Experience in D2C, FMCG, Food & Beverage, or subscription businesses.
- Strong copy judgment and customer empathy.
- Understanding of consent management, opt-ins, and communication compliance.
Why Join Us
- High-ownership role with direct business impact.
- Opportunity to build retention as a core profit engine, not a support function.
- Freedom to design systems, test aggressively, and scale what works.
- Work with a fast-growing, purpose-driven brand that values outcomes over activity.
CTC: According to industry standards.
